Hiring top caliber candidates and retaining the ones who already work for you requires one to position their company as an employer of choice.

And in this era where job seekers are more like “sophisticated shoppers”, hiring managers will have to work towards differentiating themselves from their competitors by building a strong employer brand identity. Moreover, now when organizations are competing for top talent during the Great Resignation and candidates are hopping from one company to the other, employers need to give job seekers a reason to choose them by polishing their brand.

Organizations can both induct the top tier talent and showcase their employer brand to hundreds and thousands of candidates, without having to spend a large sum of money on advertising and marketing campaigns to create awareness for their business by using these strategies. Of course, employers can then reap numerous benefits, such as reducing costs, improving employee engagement, decreasing time per hire, building credibility and trust with potential employees.