Neuroscience in Hiring: How to Tap Directly into the Candidate Brain

Written By Neha Ahmed

At the end of the day, you can only tell so much from someone’s credentials. You need to understand how the person thinks—and how you think. Surprisingly enough, neuroscience can be a great help in that regard. After all, the more we know about and understand the human brain, the better equipped we will be to optimize our talent acquisition process.

Presumably, you want to hire the best and brightest for your business—people who will help your business rise to new heights and professionals who will both embrace and enhance your company culture.

There’s just one problem: You’re not really sure how to find them.
I will be frank. Most modern hiring processes are objectively terrible. That’s made worse by the fact that there really isn’t one single reason for our current state of affairs.
Most pre-employment tests offer little in the way of value, wasting both the candidate’s time and the interviewer’s time. Interviewers are far too focused on qualifications and far too prone to their inherent biases.

There’s a better way, and it starts with an understanding of neuroscience.
That makes a strange amount of sense if you stop and think about it. At the end of the day, talent acquisition is about people. The more you understand the human brain, the better you’ll be at figuring out who would be a perfect fit for your organization.

But how exactly can you use neuroscience in hiring?

Understand that Qualifications Are a (Small) Part of the Picture

At the end of the day, every single candidate who makes it to the final stages of your hiring process will possess more or less the same qualifications. In theory, that’s why we interview job candidates—to determine whether they’ll be a good fit for our business.

Unfortunately, interviews don’t give us a full picture of who each candidate is. They’re both highly fallible and subject to human bias to a great extent. Neuroscience provides us with an alternative.
According to talent acquisition expert and neuroscience specialist Jan Hills, you can gain a much better understanding of who a candidate is by watching how he or she interacts with other employees. Rather than seating him or her across an interview table, instead create an environment that allows the candidate to experience life in your office. You can still sit him or her down for a chat if you must.
Just know that you’re not going to get a complete picture of that candidate.

On that note, modifying the earlier stages of your hiring process to be more focused on the traits and personal qualities that can help someone succeed in your organization is also imperative. Education, qualifications, and skills are still important, of course. But they shouldn’t be the only things you focus on.

Instant gratification: Give candidates what they need

The reptilian brain is hardwired to favor tasks that give us quick wins. In fact, we actually get a direct hit of dopamine, (the pleasure hormone), every time we finish something. It's the brains way of giving us a pat on the back.

Our new ‘on-demand society’, where everything is just the click of a smartphone button away, is perfectly suited to this quick win mentality. Job applications on the other hand are not!

Application processes are too long.
These 'quitters' are all people that are excited by what your company has to offer, all potential game-changing hires that have been lost! The cost of finding similarly motivated candidates to replace this cohort is pretty significant.

By creating a user-friendly application using gamification, talent acquisition managers can better ensure that applicants make it to the submission checkpoint, keeping applicants engaged and your hiring on track.

AWARD-WINNING GAMIFIED RECRUITMENT PLATFORM

Take a free demo of our award-winning gamified recruitment platform.

Stay Connected

Get more news or tips about HR technology, specifically gamified recruitment
by subscribing to our bi-weekly newsletter.


There’s more to read

  • How Cognitive Ability Tests Can Help You Accurately Predict Job Performance

    Written By The Talent Games Marketing Team

    September 3, 2021

  • INFOGRAPHIC: Unconscious Bias in Recruitment

    Written By The Talent Games Marketing Team

    April 24, 2020

  • How Companies Are Nailing Social Media For Recruiting Millennial Talent

    Written By Daniyal Wali

    February 21, 2020

  • Candidate Experience: Everything You Need To Know

    Written By Neha Ahmed

    June 6, 2020

  • Recruiting during the Pandemic: How to Engage Passive Candidates

    Written By Neha Ahmed

    November 23, 2020

  • Why Creating a Great Recruiter Experience Matters

    Written By The Talent Games Marketing Team

    August 7, 2021

  • How to Create More Successful Entry-Level Hiring with Gamification

    Written By Neha Ahmed

    April 22, 2022

  • Top HR Trends That Will Rule 2021 And Beyond

    Written By Neha Ahmed

    January 28, 2021

  • 2022 HR Trends: What to Watch Out for

    Written By The Talent Games Marketing Team

    December 31, 2021

  • C-Factor Gamified Assessment Platform

    Written By Daniyal Wali

    June 12, 2020

  • Contactless Hiring: The New Normal in Talent Acquisition

    Written By Daniyal Wali

    August 31, 2020

  • Digital Assessment Tools: The Special Sauce for Hiring Millennials

    Written By Neha Ahmed

    April 18, 2020

  • Why Gamified Assessments Can Be Your Best Employer Branding Weapon in 2022

    Written By Daniyal Wali

    January 14, 2022

  • The Talent Games to Host a Workshop at the Largest Independent TA...

    Written By The Talent Games Marketing Team

    September 22, 2020

  • Press Release: The Talent Games Winning The “Best Candidate Experience” Award

    Written By The Talent Games Marketing Team

    July 27, 2020

  • INFOGRAPHIC: Neurodiversity in the Workplace

    Written By Neha Ahmed

    April 2, 2021

  • Digitizing the Recruitment Process amid COVID-19 Outbreak

    Written By Neha Ahmed

    March 18, 2020

  • International Women’s Day 2022: Break the Bias in Hiring

    Written By Neha Ahmed

    March 4, 2022

  • Top 6 Skills Employers Look for in Fresh Graduates

    Written By Daniyal Wali

    August 21, 2021

  • 11 Dumbest Mistakes Candidates Make During Online Assessments

    Written By The Talent Games Marketing Team

    March 6, 2020

  • News: The Talent Games featured in the Singapore HR Tech Market Map...

    Written By The Talent Games Marketing Team

    April 2, 2020

  • Tips & Tricks to Ace Your Video Interview

    Written By Neha Ahmed

    April 25, 2021

  • Building Your Millennial Employer Brand with Gamified Assessments

    Written By The Talent Games Marketing Team

    November 28, 2019

  • Press Release: Paul Keijzer – CEO of The Talent Games accepted into...

    Written By The Talent Games Marketing Team

    April 20, 2020

  • 10 Ways Recruitment Games Can Improve Your Candidate Experience

    Written By Daniyal Wali

    November 29, 2019

  • How to Use AI for Bulk Recruitment

    Written By Daniyal Wali

    October 1, 2020

  • 2020 Year-In-Review – Our Milestones & Accomplishments

    Written By Daniyal Wali

    February 17, 2021

  • Soft Skills in the Workplace — All You Need to Know

    Written By Daniyal Wali

    April 9, 2021

  • Socially Distanced, Virtually Engaged: Recruitment in the Age of COVID-19

    Written By Neha Ahmed

    May 8, 2020

  • Why Hiring Multiskilled Employees is the Need of the Hour

    Written By Neha Ahmed

    September 20, 2021

  • Data-Driven Talent Acquisition

    Written By Neha Ahmed

    June 22, 2020

  • Why a Mobile-First Recruitment Strategy is Critical for Hiring Millennials

    Written By Daniyal Wali

    May 18, 2020

  • Assessing Problem-Solving Skills in Your Potential Hires

    Written By Neha Ahmed

    January 22, 2022

  • Surviving the Great Resignation: How Gamified Assessments Can Help Attract Top Talent

    Written By The Talent Games Marketing Team

    November 12, 2021

  • Diversity Hiring: How to Build Your Company’s Diverse Talent Pipeline

    Written By Daniyal Wali

    July 11, 2020

  • Full Cycle Recruiting: The Modern Recruiter’s Guide

    Written By Daniyal Wali

    October 31, 2021

  • Hiring Gen Z? Here’s What You Need to Keep in Mind

    Written By Daniyal Wali

    June 2, 2021

  • Recruitment Technology Roadmap: Picking the Right Tool

    Written By Daniyal Wali

    March 19, 2022

  • How Recruitment Technology Can Keep Your Unconscious Biases Aside

    Written By The Talent Games Marketing Team

    August 7, 2020

  • Combating the She-Cession: How to Attract and Hire More Women

    Written By Neha Ahmed

    July 9, 2021

  • Tech Tiptoes into HR – The Rise of HR Tech

    Written By Neha Ahmed

    February 27, 2020

  • How To Prevent Cheating In Online Assessments

    Written By Neha Ahmed

    July 24, 2020

  • How to Give Graduate Recruitment a New Spin with Gamification

    Written By The Talent Games Marketing Team

    March 24, 2022

  • How to Make Better Talent Decisions with AI-Driven Predictive Analytics

    Written By Neha Ahmed

    September 9, 2020

  • Millennial Recruitment: Use of Gamified Assessments [Infographic]

    Written By The Talent Games Marketing Team

    November 12, 2019

  • Measuring Emotional Intelligence in Recruitment

    Written By Neha Ahmed

    February 14, 2021

  • Does ‘Culture Fit’ Perpetuate Bias in Hiring?

    Written By Daniyal Wali

    November 11, 2020

  • How to Survive the Era of Digital Darwinism with HR Technology

    Written By The Talent Games Marketing Team

    October 20, 2021

  • Podcast: Paul Keijzer talks about gamified assessments on The Adrian Tan Show

    Written By The Talent Games Marketing Team

    February 10, 2022

  • Building & Maintaining Your Employer Brand on Social Media

    Written By Daniyal Wali

    March 12, 2021

  • LEADERSHIP INTERVIEW: HR Digital Today Features The Talent Games

    Written By The Talent Games Marketing Team

    December 13, 2019

  • Black History Month: How to Reduce Racial Bias in Hiring

    Written By The Talent Games Marketing Team

    February 19, 2022

  • INFOGRAPHIC: Source, Track, Hire from Home During COVID-19 Crisis

    Written By The Talent Games Marketing Team

    June 30, 2020

  • Realistic Job Preview: Giving Candidates Insight into the Role

    Written By The Talent Games Marketing Team

    November 28, 2021

  • How Recruitment Marketing Can Transform Your Hiring Process

    Written By The Talent Games Marketing Team

    June 11, 2021

  • Attract, Engage and Hire Millennials with Gamified Hiring Platform

    Written By The Talent Games Marketing Team

    November 27, 2020

  • HIRING CANDIDATES USING HR TECHNOLOGY INCREASES ROI – SURVEY REPORT 2019

    Written By admin

    November 25, 2019

  • How to Leverage a Full Spectrum of Talent Assessments

    Written By Daniyal Wali

    August 13, 2020

  • Finding the Right Candidate in an Employer-Driven Market

    Written By The Talent Games Marketing Team

    July 24, 2021

  • How to Use Gamified Assessments as a Candidate Screening Tool

    Written By admin

    November 27, 2019

  • Use of AI to Eliminate Bias from the Recruitment Process

    Written By admin

    November 26, 2019

  • INFOGRAPHIC: Evolving Your Campus Recruitment with Gamified Assessments

    Written By The Talent Games Marketing Team

    November 20, 2021

  • Gamification in Recruiting: Everything You Need to Know

    Written By Daniyal Wali

    April 11, 2020

  • Press Release: The Talent Games Embarks on Cloud Journey with SAP

    Written By The Talent Games Marketing Team

    October 14, 2021

  • Why Pre-Employment Critical Thinking Tests are So Important

    Written By Daniyal Wali

    September 28, 2021

  • How Gamified Assessments Help Facilitate Hiring of Differently-Abled Employees

    Written By Neha Ahmed

    December 9, 2021

  • ROI of Gamified Assessments For Recruiters [Infographic]

    Written By The Talent Games Marketing Team

    March 29, 2020

  • Pre-Employment Testing & Screening Assessments: A Comprehensive Guide

    Written By Daniyal Wali

    March 13, 2020

  • Why Ghosting Job Candidates Damages Your Employer Brand

    Written By The Talent Games Marketing Team

    April 16, 2021

  • Forbes Article: What To Look For In A Gamified Recruitment Platform

    Written By The Talent Games Marketing Team

    July 3, 2020

  • News: The Talent Games gets featured in the Singapore HR Tech Market...

    Written By The Talent Games Marketing Team

    May 22, 2021

  • Why Gender Diversity in the Workplace Is Important

    Written By Neha Ahmed

    October 29, 2020

  • The Staggering Cost of a Bad Hire (And How to Avoid It)

    Written By Daniyal Wali

    June 28, 2021

  • Forbes Article: Boosting Your Employer Brand To Fuel Talent Acquisition

    Written By The Talent Games Marketing Team

    February 24, 2021

  • Campus Recruiting with Online Gamified Talent Assessments

    Written By The Talent Games Marketing Team

    April 4, 2020

  • Ultimate Candidate Experience Checklist For Recruiters

    Written By The Talent Games Marketing Team

    October 26, 2020

  • Forbes: How Gamification Can Enhance Your Candidate Experience

    Written By The Talent Games Marketing Team

    May 29, 2020

  • INFOGRAPHIC: How to Raise Your Hiring Game with a Robust Employer Brand

    Written By Neha Ahmed

    May 12, 2022

Leave a Reply

avatar
  Subscribe  
Notify of