Companies usually expend effort on improving their consumer brand but fall short when it comes to employer branding. However, successful ones understand the power of using digital technology to create a strong employer brand identity.
In the current candidate-centric market, organizations cannot afford to ignore their employer brand as three-fourth of applicants consider the employer’s brand before applying for a job. And then companies also need to communicate to the job seekers how they stand out in the crowd and what they have to offer to their hires.
But which digital technologies should employers use to attract top talent and elevate their company brand? Read the full article on Forbes to find out.
