text and title cover of EBM Case study gamified assessment to 2025 2026 to hire management trainees by partnership of the talent games

Program Name:

EBM Management Trainee Program

Company Brief:

English Biscuit Manufacturers (EBM) is Pakistan’s leading biscuit manufacturer, known for its iconic brands and commitment to quality. With a legacy of excellence, EBM continues to invest in people, innovation, and sustainable growth. Their flagship Management Trainee Program is designed to attract and develop top young talent to drive the company’s future.

Quick Summary:

EBM has been in partnership with The Talent Games since 2021 to digitize and gamify their hiring process for Management Trainees. Facing high application volumes, EBM required a solution that could ensure fairness, reduce bias, and improve candidate experience while identifying the best-fit talent. The gamified assessments provided an engaging way to evaluate candidates objectively, streamline recruitment, and enhance employer branding.

Headquarter:

Karachi, Pakistan

No. of Employees:

1700+ Employees

Industry:

Food Manufacturing (Biscuits & Confectionery)

Impact we made:

  • Enhanced screening quality by identifying top talent precisely.
  • Improved engagement with immersive gamified assessments.
  • Streamlined hiring through faster, efficient evaluations.
  • Strengthened trainee selection to match company culture.
  • Reduced bias by focusing on objective performance.
  • Increased satisfaction with a unique hiring experience.

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