Program Name:

Masan – Case Study

Company Brief:

MASAN Group is a leading Vietnamese enterprise, excelling in consumer goods and sustainable agriculture, with a commitment to innovation.

Quick Summary:

MASAN leveled up its Management Trainee Program using The Talent Games’ turnkey gamified solution C-Factor, ensuring candidate engagement, overcoming dropout challenges, and accurately predicting future job performance, contributing to their commitment to innovation.


Ho Chi Minh City, Vietnam

No. of Employees:

35,000 - 40,000


Food and Beverage

Impact we made:

  • Reduced candidate dropout, enhancing engagement
  • Assessed over 3,000 candidates
  • Streamlined and efficient hiring process
  • Elevated employer brand through innovative recruitment
  • Enhanced diversity in the talent pool
  • Achieved successful outcomes in MT recruitment

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