mobile-first recruitment

Why a Mobile-First Recruitment Strategy is Critical for Hiring Millennials

Written By Daniyal Wali

Is your company having trouble finding and retaining competent employees? If your answer is in affirmative, you’re not alone. Companies across various industries face the considerable challenge of employee recruitment and retention. In fact, a study by CareerBuilder reveals that 50% of human resources managers currently have open positions for which they can’t find qualified candidates.

However, that’s not the only issue: in these times when the workforce is globalized and there are features like “easy apply” available, companies also need to identify which candidates are worth pursuing. It is not surprising why one of the primary goals of recruiters is to have more quality applications and a stunning pipeline of candidates for each position.

A major US convenience store chain, Cumberland Farms, having over 550 locations, was aiming to achieve this goal. They were focusing on building a robust and brand-leveraged base using organic channels and then decide whether they need to augment the hiring efforts through traditional job boards and paid resources.

The company, with its shift to an AI recruitment marketing platform, employed a mobile-first engagement strategy that skyrocketed the conversion rate on mobile, over ten times the industry average.

But here’s the question: why attract Millennials?

Millennials are forecast to make up half of the American workforce, and by 2025, 75 percent of the global workforce. Companies including Ernst & Young and Accenture have already reported that Millennials comprise over two thirds of their entire employee base. And in order to engage the generation who grew up with technology, smartphones, innovative platforms – and of course, games, recruiters need to think out of the box and come up with a mobile-first recruitment strategy.

With gamification in recruitment, employers can sift out the best candidates from a large talent pool without any unconscious bias and make sure applicants enjoy the assessment process. As a matter of fact, in a survey conducted by TalentLMS, 78% of the respondents said that gamification in the recruiting process would make a company more desirable. In a nutshell, with a mobile-first strategy implemented on gamified assessments, recruiters would have the perfect tool to source top caliber candidates.

What Does it Mean to Be Mobile-First?

We all know that mobile is red-hot now. However, you see there’s a square peg in a round hole? Most people are still designing for a dying medium – desktop – and then trying to make them work on mobile devices. Well, it doesn’t work this way.

Mobile-first strategy is an approach to innovation that asserts digital technology should be designed for smaller devices, and then later be scaled up. This design strategy considers mobile users’ needs first and foremost. Being mobile-first doesn’t entail eliminating non-mobile users, but it’s all about driving the strategy around where your users are.

Rather than creating a desktop website and then forcing it on a mobile box, you build a website for mobile phones or devices before making correlate designs for traditional desktop and laptop computers. Moreover, since mobile designs are more difficult than desktop, the mobile-first approach makes it much easier to adapt responsive mobile designs to bigger screens and devices.

In fact, Google has made it clear that mobile-first is the way to go. With five billion mobile users not going anywhere and Google switching to mobile-first indexing completely in 2020, we have all the more reason to leave the past behind.

Today recruitment has enormously evolved due to digital technologies, with recruitment becoming 100% digital. Mobile platforms are now more important than ever, blazing a trail in this digital 21st century, presenting more efficient and effective ways to source top talent. Let’s face it: job seekers now expect to not only view jobs seamlessly on their mobile devices but also apply to them quickly.

Millennials and Smartphones: A Match Made in Heaven

Millennials have often ushered older generations in their adoption and use of technology, and this has increasingly accelerated over the years. Like Millennials, there has been a tremendous growth in tech adoption among older generations – particularly Gen Xers and Baby Boomers.

According to an analysis of a Pew Research Center survey of U.S. adults conducted in 2019, more than 93% Millennials own smartphones, compared with 90% of Gen Xers, 68% of Baby Boomers and 40% of the Silent Generation. So what can recruiters learn from these numbers? It’s time to have a smart recruiting tool – such as gamified assessments – in place to embrace the accelerating worldwide trend: Mobile-First.

For hiring managers, mobile recruiting is becoming an indispensable strategy for attracting Millennial candidates, who want to be able to go through the whole application process on their mobile phones —whether it is searching, applying, uploading their resume or giving the pre-employment test.

This is why, your organization needs to adopt an effective recruiting tool that can track, catch and evaluate the potential applicants on mobiles. If you fail to do that, you might end up losing up to 40% of your talent pool.

The Mobile-First Recruitment and Job Hunt

When it comes to seeking out information and interacting with the world, each generation has preferred its own different methods. The desktop PC that has been opening the gates for employment for a long time, but its reign might be behind us. Thanks to Millennials, recruiters need to ensure that they have a mobile-friendly recruitment strategy

The use of mobile phones in the hiring process marks a fundamental shift in the way people connect, communicate, engage, and recruit talent.

While you already know that Millennials are remarkably tech-oriented and spend a massive amount of time on their phones – way more than their Baby Boomer counterparts, you might be oblivious to the fact that 85% of Millennials use their phones when hunting for a job. This is primarily because many of us are usually on-the-go and have our phones always with us, we find it easier to seek out and secure promising new jobs on our mobile phones.

Moreover, approximately 45% of job seekers specifically search for jobs on their mobile phones at least once a day according to Glassdoor’s “A Statistical Reference Guide for Savvy Recruiters”.

However, despite the fact that 80% of job searches begin on a mobile device, less than 2% of candidates complete a job application on mobile.

This calls attention to the inefficiency in modern recruiting. Of those candidates who find an open position on a mobile device, 98% tend to either complete the application on a computer or abandon the application. As a result of this acute problem, 76% of HR professionals are galvanized into acknowledging that mobile optimization is a priority within their organizations.

Tap into the Potential of Social Media

Millennials are specifically an important group because their age clashes with peak usage of many social media platforms by age. In fact, 79% of job seekers use a social channel to hunt for a job. This number ascends to 86% for those who are in the first decade of their working lives.

And now it’s evident that mobile and social media go hand in hand, recruiters need to understand why it’s essential to make social media a part of their mobile recruitment strategy.

Boost the Candidate Experience

A streamlined recruitment process enhances the candidate experience in unimaginable ways. It not only simplifies the application process but allows candidates to apply anywhere and everywhere – whatever suits their busy lives.

However, it’s more than just convenience. Companies that hit the right spot when it comes to mobile recruitment give a positive impression of themselves, something as digital and tech-savvy. This ultimately positively affects job seekers’ perception of the organization.

Time to Go-Mobile

Mobile is something that recruiters must not disregard when modernizing their recruitment processes. For talent acquisition managers who want to be able to reach Millennial talent, a mobile-first strategy is indispensable and simply the way forward.

Check out our Mobile-First Recruitment Game

Are you looking to attract, engage and assess top talent? Try mobile-first online recruitment game! Now reach out to thousands of candidates - virtually and assess them with AI-driven gamified assessments that are mobile-first.

Stay Connected

Get more news or tips about HR technology, specifically gamified recruitment
by subscribing to our bi-weekly newsletter.

There’s more to read

  • INFOGRAPHIC: Neurodiversity in the Workplace

    Written By Neha Ahmed

    April 2, 2021

  • Tech Tiptoes into HR – The Rise of HR Tech

    Written By Neha Ahmed

    February 27, 2020

  • How to Use AI for Bulk Recruitment

    Written By Daniyal Wali

    October 1, 2020

  • Socially Distanced, Virtually Engaged: Recruitment in the Age of COVID-19

    Written By Neha Ahmed

    May 8, 2020


    Written By admin

    November 25, 2019

  • Campus Recruiting with Online Gamified Talent Assessments

    Written By admin

    April 4, 2020

  • Tips & Tricks to Ace Your Video Interview

    Written By Neha Ahmed

    April 25, 2021

  • Gamification in Recruiting: Everything You Need to Know

    Written By Daniyal Wali

    April 11, 2020

  • Why Gender Diversity in the Workplace Is Important

    Written By Neha Ahmed

    October 29, 2020

  • C-Factor Gamified Assessment Platform

    Written By Daniyal Wali

    June 12, 2020

  • Data-Driven Talent Acquisition

    Written By Neha Ahmed

    June 22, 2020

  • 11 Dumbest Mistakes Candidates Make During Online Assessments

    Written By The Talent Games Marketing Team

    March 6, 2020

  • Combating the She-Cession: How to Attract and Hire More Women

    Written By Neha Ahmed

    July 9, 2021

  • Forbes Article: Boosting Your Employer Brand To Fuel Talent Acquisition

    Written By The Talent Games Marketing Team

    February 24, 2021

  • Press Release: The Talent Games Winning The “Best Candidate Experience” Award

    Written By The Talent Games Marketing Team

    July 27, 2020

  • Recruiting during the Pandemic: How to Engage Passive Candidates

    Written By Neha Ahmed

    November 23, 2020

  • Digital Assessment Tools: The Special Sauce for Hiring Millennials

    Written By Neha Ahmed

    April 18, 2020

  • Diversity Hiring: How to Build Your Company’s Diverse Talent Pipeline

    Written By Daniyal Wali

    July 11, 2020

  • Candidate Experience: Everything You Need To Know

    Written By Neha Ahmed

    June 6, 2020

  • How to Use Gamified Assessments as a Candidate Screening Tool

    Written By admin

    November 27, 2019

  • Ultimate Candidate Experience Checklist For Recruiters

    Written By The Talent Games Marketing Team

    October 26, 2020

  • Forbes Article: What To Look For In A Gamified Recruitment Platform

    Written By The Talent Games Marketing Team

    July 3, 2020

  • Soft Skills in the Workplace — All You Need to Know

    Written By Daniyal Wali

    April 9, 2021

  • ROI of Gamified Assessments For Recruiters [Infographic]

    Written By The Talent Games Marketing Team

    March 29, 2020

  • Use of AI to Eliminate Bias from the Recruitment Process

    Written By admin

    November 26, 2019

  • LEADERSHIP INTERVIEW: HR Digital Today Features The Talent Games

    Written By The Talent Games Marketing Team

    December 13, 2019

  • Building Your Millennial Employer Brand with Gamified Assessments

    Written By The Talent Games Marketing Team

    November 28, 2019

  • Attract, Engage and Hire Millennials with Gamified Hiring Platform

    Written By The Talent Games Marketing Team

    November 27, 2020

  • News: The Talent Games gets featured in the Singapore HR Tech Market...

    Written By Daniyal Wali

    May 22, 2021

  • 2020 Year-In-Review – Our Milestones & Accomplishments

    Written By Daniyal Wali

    February 17, 2021

  • INFOGRAPHIC: Source, Track, Hire from Home During COVID-19 Crisis

    Written By The Talent Games Marketing Team

    June 30, 2020

  • How To Prevent Cheating In Online Assessments

    Written By Neha Ahmed

    July 24, 2020

  • Millennial Recruitment: Use of Gamified Assessments [Infographic]

    Written By The Talent Games Marketing Team

    November 12, 2019

  • Why Ghosting Job Candidates Damages Your Employer Brand

    Written By The Talent Games Marketing Team

    April 16, 2021

  • Hiring Gen Z? Here’s What You Need to Keep in Mind

    Written By Neha Ahmed

    June 2, 2021

  • How to Make Better Talent Decisions with AI-Driven Predictive Analytics

    Written By Neha Ahmed

    September 9, 2020

  • Contactless Hiring: The New Normal in Talent Acquisition

    Written By Neha Ahmed

    August 31, 2020

  • The Staggering Cost of a Bad Hire (And How to Avoid It)

    Written By Neha Ahmed

    June 28, 2021

  • INFOGRAPHIC: Unconscious Bias in Recruitment

    Written By The Talent Games Marketing Team

    April 24, 2020

  • Digitizing the Recruitment Process amid COVID-19 Outbreak

    Written By Neha Ahmed

    March 18, 2020

  • The Talent Games to Host a Workshop at the Largest Independent TA...

    Written By The Talent Games Marketing Team

    September 22, 2020

  • News: The Talent Games featured in the Singapore HR Tech Market Map...

    Written By The Talent Games Marketing Team

    April 2, 2020

  • Pre-Employment Testing & Screening Assessments: A Comprehensive Guide

    Written By Daniyal Wali

    March 13, 2020

  • Press Release: Paul Keijzer – CEO of The Talent Games accepted into...

    Written By The Talent Games Marketing Team

    April 20, 2020

  • Measuring Emotional Intelligence in Recruitment

    Written By Neha Ahmed

    February 14, 2021

  • 10 Ways Recruitment Games Can Improve Your Candidate Experience

    Written By Daniyal Wali

    November 29, 2019

  • How to Leverage a Full Spectrum of Talent Assessments

    Written By Daniyal Wali

    August 13, 2020

  • How Recruitment Technology Can Keep Your Unconscious Biases Aside

    Written By The Talent Games Marketing Team

    August 7, 2020

  • Building & Maintaining Your Employer Brand on Social Media

    Written By Daniyal Wali

    March 12, 2021

  • Does ‘Culture Fit’ Perpetuate Bias in Hiring?

    Written By Daniyal Wali

    November 11, 2020

  • How Recruitment Marketing Can Transform Your Hiring Process

    Written By The Talent Games Marketing Team

    June 11, 2021

  • Top HR Trends That Will Rule 2021 And Beyond

    Written By Neha Ahmed

    January 28, 2021

  • How Companies Are Nailing Social Media For Recruiting Millennial Talent

    Written By Daniyal Wali

    February 21, 2020

  • Protected: Nestlé Partners with The Talent Games for its Virtual Internship Program...

    Written By The Talent Games Marketing Team

    August 25, 2020

  • Forbes: How Gamification Can Enhance Your Candidate Experience

    Written By The Talent Games Marketing Team

    May 29, 2020

  • Finding the Right Candidate in an Employer-Driven Market

    Written By Neha Ahmed

    July 3, 2021

Leave a Reply

2 Comment threads
0 Thread replies
Most reacted comment
Hottest comment thread
0 Comment authors
Recent comment authors
newest oldest most voted
Notify of

[…] According to a study conducted by Indeed, 78 percent of millennials, 73 percent of Generation Xers and 57 percent of Baby Boomers use their mobile phones when hunting for a job. This goes to show that companies wanting to improve their candidate experience need to create a mobile-friendly recruiting environment for candidates. […]


[…] generation that spends a significant amount of time on their phones. According to a study, 85% of Millennials use their phones when hunting for a job. As they are usually on-the-go, they find it much easier to search for exciting opportunities on […]