Forbes: How Gamification Can Enhance Your Candidate Experience

In recruitment, candidate experience is considered one of the core elements for any organization.

For any company, a great candidate experience is the core of successful recruiting and hiring. The candidate experience starts with a job candidate’s very first exposure to the initial employer branding, but it encompasses the entire hiring process from first touch to final point of rejection or job offer and hire.

Today, there are a lot of pre-employment testing and screening assessment tools out in the market that allow companies to showcase their employer brand, and significantly improve their candidate experience. And one such tool is “Gamification”.

As an innovative strategy for attracting and engaging the millennial candidates, gamification mitigates a great deal of hiring issues. It allows employers to present their potential candidates in a captivating way to interact with the company even before getting their foot in the door.

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