Attract, Engage and Hire Millennials with Gamified Hiring Platform
Written By The Talent Games Marketing Team
When talking about modern recruiting and talent acquisition, it is impossible not to touch on the subject of Millennials. The Millennial generation has some negative labels associated with it, but they may just be the best thing to happen to your business. Wondering why?
Millennials are drastically changing the modern workforce and pushing companies to evolve. Their values, technological proficiency, lifestyle preferences and sheer numbers are making a significant impact on businesses.
As of right now, nearly half of the workforce is made up of Millennials. And employers that fail to attract and engage these digital natives will surely miss out on top talent.
Why Use a Gamified Hiring Platform to Hire Millennials?
Considering the fact that there could be global talent shortage of more than 85 million people by 2030, organizations need to up their game to attract and hire top performers. Without doubt, companies need to adopt an effective talent acquisition strategy that attracts the top-caliber candidates and persuades them to bring their valuable skills to their organization. Apparently, gamification seems like the best option.
According to a Talent LMS survey, more than 78% of candidates believe that some sort of gamification in recruitment process makes a company more desirable. The game designer, J McGonigal believes the average western millennial will have spent 10,000 hours on computer generated gaming by the time they are 21. For a generation that has grown up playing games, a gamified hiring platform appears to be the ideal recruitment tool.
Let’s see how recruiters can attract, engage and hire Millennials with an AI-driven neuroscience-based gamified hiring platform:
• Adopt a Shorter Process
Millennials are increasingly abandoning their applications midway and expressing their frustration with the ‘traditional’ hiring process – primarily because it is lengthy and cumbersome.
In a survey by KPMG that gathered responses from 400 job applicants, one–third of the respondents said that they were annoyed by the unnecessarily drawn-out application process. Unsuccessful candidates also cited the lack of feedback as one of the reasons why they found the process unsatisfactory.
According to another study, more than half (54%) of HR directors have lost a qualified candidate to another opportunity because they had to weed through tons of resumes, leading to a long-winded process. If you’re facing the same issue, it’s time to speed up your hiring process.
A gamified hiring platform not only shortens the application process and saves recruiters an inordinate amount of time, it also keeps the candidates engaged till they reach the submission checkpoint.
• Embrace a Mobile-First Approach
Millennials are a tech-savvy generation that spends a significant amount of time on their phones. According to a study, 85% of Millennials use their phones when hunting for a job. As they are usually on-the-go, they find it much easier to search for exciting opportunities on mobile phones. Furthermore, according to Glassdoor’s “A Statistical Reference Guide for Savvy Recruiters”, 45% of job seekers specifically search for jobs on their mobile phones at least once a day.
Employers, therefore, should optimize their hiring process and accommodate to this tech-saturated generation. This is because a poor experience can affect millennial’s perception of the company. An effective gamified hiring platform will be following a mobile-first approach. Thus, candidates can complete their job application on their phones at their own convenience.
For recruiters wanting to achieve a competitive edge by attracting and engaging Millennials, adopting a mobile-first strategy is indispensable.
• Attract the Tech-Savvy Generation with Digital Innovation
A digitally-savvy leadership team outperforms competitors and increases a company’s ability to attract, engage, and retain workers.
According to a study, employee respondents list the following factors that would tremendously influence their decision to join a company:
- The company’s use of the latest digital tools (80%)
- An innovative culture (72%)
- The company’s reputation as a digital leader (62%)
A company’s utilization of digital tools plays a tremendous role in the attraction and retention of talent.
With a gamified assessment platform as a pre-screening tool, employers can establish themselves as a digital leader, spark people’s interest in job openings and accurately predict applicants’ future job performance.
• Provide a Level-Playing Field
A talented candidate comes in different shapes and sizes – old, young, novice or an experienced professional. A potential employee may belong to any of these backgrounds. However, a resume alone fails to grasp the knowledge and skills that a candidate has to offer, especially those who recently joined the workforce and the industry.
The traditional hiring process is rife with unconscious ageism, sexism and racism that dramatically impacts who gets hired. As a matter of fact, 81% of employers believe unconscious bias influences their hiring decisions due to which they lose top candidates.
An AI-driven gamified hiring platform or recruitment game tests candidates on multiple facets of their abilities and skills instead of judging them solely on the depth of their resume. By disregarding the candidate’s background, educational qualification and other socioeconomic factors, a gamified assessment platform gives an equal opportunity to all candidates to prove their true potential.
The Final Word
Millennials are the fastest growing segment of the workforce, so employers are always scrambling to understand what attracts and motivates them. By using a gamified hiring platform as an assessment tool, not only can talent acquisition managers pique their interest, they can also predict their true potential and abilities.